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Is the 100 Percent Natural Label 100 Percent Misleading?

Is the 100 Percent Natural Label 100 Percent Misleading?

What do Juicy Juice fruit punch, Tyson chicken, and Nature Valley granola bars have in common? They’re all branded with the same mysterious, ubiquitous term: natural. The natural label’s takeover is not just anecdotal. In 2008, Mintel’s Global New Products Database found that “all-natural” was the second most used claim […]

by × October 12, 2012 × 0 comments